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Video: How Google Improve Search Algorithms

Interesting look at how Google improve their search algorithms. 

 

Free SEO Ebook Download

Download your free SEO beginners guide here to help you get started with the basics of SEO. 

Filter words and stop words

Google and other big search engines ignore common words such as 'the', 'of',
'where', as well as certain single digits and single letters. These words are
called "filter words". They are ignored because they tend to slow down a search
without improving the results.

Of course, every search engine has its own list of filter words. We've found
out that the following words seem to be ignored by most search engines:

SEO - Beginners Guidelines

Search Engine Optimisation is the process of optimising a website with the ultimate goal being that the website ranks highly in Search Engines.
 
Good search engine optimisation can help a website to get into the upper reaches of search engines such as Google, Ask and Yahoo. Bad practise can get your site banned so be careful!
 
Basic SEO Criteria
 

The Importance of Inbound Links

One of the most important factors of good search engine optimisation is a collection of strong inbound links. Many businesses now even pay SEO agencies to do this work for them as they understand it's importance in getting a website moving up the rankings. I would advise against this, that is unless you are 100% certain that the inbound links you are going to get are worth it.
 
Google PR

Submitting Your Website

Once you have edited your websites content, formatted header tags, meta information, are happy with the keyword density and its basic content you are ready to submit. 
I would suggest submitting to the main search engines; Google, Bing, Yahoo and Ask.

Sitemaps

Create a sitemap for your website and make sure it is accessible to these search engines:


Google

Keyword Tip

Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research). 

Editor: "I would also recommend using longer search terms to target in your SEO campaign if you are in a relatively competitive field. Check Googles keyword tool before targetting key words on your website, you may be missing some vital words."
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